Your brand’s packaging is half the reason people will purchase your products. Therefore, you have to ensure that every detail of your custom packaging is up to the standard of your product. Shape, size, font type, and patterns are crucial to creating aesthetic packaging. However, arguably, the most important aspect of packaging is the color scheme you choose to represent your brand.
This article will discuss picking an iconic color scheme for your custom boxes.
Custom Boxes With Logo
Without thinking about anything else, you need to decide your color scheme while keeping your logo in mind. Your logo is the most important visual aspect of your packaging. Hence, make sure your color scheme is highlighting it rather than causing distraction from it. Your custom boxes should focus the consumer’s attention on the logo, and the color scheme should make it look more vibrant.
You need to focus on details like the font and color of the logo. Specific colors do not work well with others; you must look for these design errors. Now that we have identified your brand’s logo as the top priority, you should consider those terms. Identify colors that will go well with your logo and complement it.
Customized Boxes in Any Size
The next step in choosing a color scheme is to think about the box size. Some colors are far more abrasive than others; for example, bright colors can be quite an eyesore in long periods. Imagine a large box colored bright orange; it may induce more stress than comfort for customers.
The size of your box is paramount to your color scheme choices. Some colors are loud and disruptive, whereas others are soft and soothing. This is why most large boxes use soft colors like white or brown. Black tends to make things look smaller when used as a solid fill so that it can be used well for larger boxes. However, it would help if you coupled black with another color, like white, so as not to make it look too small.
You can mold your custom boxes into any shape or size, so while deciding the color scheme, you should ensure you have options for different sizes. Thinking of your color schemes proactively will help the design process go much smoother than otherwise.
Color Psychology for Custom Packaging Boxes
When you choose a color scheme for your custom packaging, you should know what different colors say about your brand. Here is a guide that outlines the most important colors and how they represent your brand.
White is the most minimalist option your brand can go for. You can show off your product classy, allowing it to speak for itself. White is a popular choice amongst cosmetics brands as it can be coupled with any color to create an elegant look.
White also allows for more readability with text and relevant information printed on your custom boxes.
Black signifies sophistication and authority for your brand. Like white, you can couple black with almost any color to make it look exquisite. It also adds a sense of luxury to your product. Using metalized fonts on matte black gives your brand a very royal look.
Red signifies a lot more than just anger. It adds the feeling of excitement and passion to your product packaging. Consumers will feel more strongly toward your products if you use red. However, please don’t overdo it, as it can be an abrasive color.
This was a guide to help you make the right decisions while designing your custom boxes. Although there are more factors, focusing on these will get you on the right track to decide on the perfect color palette.
Picking out a color scheme is much more meticulous than it looks. Choosing colors that blend well together and complement your brand takes proper planning.