How to sell tickets on Ticketmaster: A Comprehensive Guide

Ticketmaster is one of the most popular ticketing platforms in the world, offering a wide range of event tickets, including concerts, sports events, theater performances, and more. If you have extra tickets to an event or want to become a ticket reseller, Ticketmaster provides a convenient platform to sell your tickets. In this guide, we will walk you through the process of how to sell tickets on Ticketmaster and how to resell tickets on Ticketmaster whether you’re an individual looking to sell a few spare tickets or a professional ticket reseller.

Understanding Ticketmaster

Before delving into the ticket-selling process, it’s essential to have a clear understanding of Ticketmaster and how it operates.

1. What is Ticketmaster?

Ticketmaster is a global ticketing platform that connects event organizers, promoters, and ticket buyers. It serves as a central marketplace where tickets for various events are bought and sold. It offers a user-friendly interface for both buyers and sellers, making it a popular choice for ticket transactions.

2. Ticketmaster Account

To sell tickets on Ticketmaster, you need to have a Ticketmaster account. If you don’t already have one, you can easily create an account on their website. Ensure that your account information is accurate and up-to-date, as this is crucial for the selling process.

How to sell tickets Sell Tickets as an Individual

If you have spare tickets to an event and want to sell them as an individual, follow these steps:

1. Log in to Your Ticketmaster Account

Start by logging in to your Ticketmaster account using your email address and password.

2. Access “My Tickets”

After logging in, navigate to the “My Tickets” section. Here, you will see a list of your purchased tickets.

3. Select the Event

Choose the event for which you want to sell tickets. Click on the event to access the ticket details.

4. Check Eligibility

Ticketmaster has specific eligibility criteria for selling tickets. Ensure that your tickets meet these criteria. Common eligibility requirements include having physical or digital tickets, not having used the tickets, and adhering to event-specific selling restrictions.

5. Set Your Price

Ticketmaster allows you to set your selling price, but it must comply with their guidelines. You can choose to list your tickets at a fixed price or allow buyers to make offers.

6. List Your Tickets

Once you’ve set the price and ensured your tickets meet the eligibility criteria, click “List Tickets.” This will make your tickets available for purchase by other users on Ticketmaster.

7. Wait for a Buyer

After listing your tickets, wait for a buyer to purchase them. Ticketmaster will notify you when your tickets are sold.

8. Complete the Sale

Once your tickets are sold, Ticketmaster will provide instructions on how to complete the sale. This typically involves transferring the tickets to the buyer.

9. Receive Payment

Ticketmaster will process the payment for your sold tickets, and you’ll receive your earnings through your chosen payment method.

How to resell tickets on Ticketmaster?

If you want to become a ticket reseller on Ticketmaster, there are additional steps and considerations to keep in mind:

1. Legal Considerations

Before you start reselling tickets, be aware of the legal regulations and restrictions surrounding ticket resale in your area. Some regions have specific laws governing ticket resale, such as price caps or licensing requirements for resellers.

2. Obtain Tickets for Resale

As a reseller, you’ll need to acquire tickets for events you plan to sell. You can do this through various means, such as purchasing tickets directly from primary sellers, season ticket packages, or presales.

3. Pricing Strategy

Develop a pricing strategy that takes into account factors like the demand for the event, seat location, and market trends. Remember that Ticketmaster may have pricing guidelines that you must adhere to.

4. List Your Tickets

Similar to selling as an individual, you’ll need to list your tickets in the “My Tickets” section. Ensure that your listings are accurate and comply with Ticketmaster’s guidelines.

5. Manage Your Listings

Regularly monitor your ticket listings and adjust prices as needed to remain competitive in the market. Consider factors like ticket availability and the proximity of the event date.

6. Fulfill Orders

When your tickets sell, promptly fulfill the orders by transferring the tickets to the buyers according to Ticketmaster’s instructions.

7. Ticketmaster Customer Service

As a reseller, it’s essential to provide excellent Ticketmaster customer service. Respond to buyer inquiries promptly and address any issues or concerns they may have.

8. Payment and Fees

Ticketmaster may charge fees for reselling tickets on their platform. Ensure that you understand the fee structure and how payments are processed.

Tips for Successful Ticket Sales on Ticketmaster.

1. Timing Is Key

List your tickets well in advance of the event date. Buyers are more likely to purchase tickets early, and you’ll have more time to adjust your pricing if necessary.

2. Competitive Pricing

Research similar listings to ensure your prices are competitive. Consider offering discounts for bulk purchases or premium services like parking passes.

3. Accurate Descriptions

Provide detailed and accurate information about the tickets you’re selling, including seat location, row, and any restrictions.

4. Responsive Communication

Respond promptly to buyer inquiries and be transparent about any ticket-related information.

5. Secure Ticket Transfers

Follow Ticketmaster’s guidelines for securely transferring tickets to buyers. This ensures a smooth and secure transaction.

Ticketmaster’s Policies and Guidelines

1. Ticketmaster’s Terms of Use

Familiarize yourself with Ticketmaster’s terms of use and policies, as they govern your activities on the platform.

2. Prohibited Activities

Be aware of prohibited activities, such as selling counterfeit tickets or engaging in fraudulent practices. Violating these rules can result in account suspension.


Selling tickets on Ticketmaster can be a profitable endeavor, whether you’re an individual with spare tickets or a professional ticket reseller. By following the steps outlined in this guide and adhering to Ticketmaster’s policies, you can effectively sell tickets and provide a valuable service to event-goers. Remember that the key to successful ticket sales is accurate listings, competitive pricing, and exceptional customer service. With these principles in mind, you can navigate the world of ticket selling on Ticketmaster with confidence.


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