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Maker of leading low-cost electric bicycle Lectric XP adds new industry exec, ups production

Phoenix-based mostly Lectric eBikes has made a title for by itself in its two small many years of existence thanks to the company’s smash strike Lectric XP e-bike. Now the garage startup turned significant e-bike brand name is obtaining a increase of previous-faculty cred with the employ of business insider Jeff Frehner as its new COO.

Frehner has joined Lectric eBikes right after stints as a former executive at Saris Biking Team and Dorel Sporting activities (operator of models like Cannondale, Pacific Cycle, and Schwinn).

In addition to comprehensive sector practical experience primary effective cycling manufacturers, Frehner holds a Juris Medical professional degree and earlier served as basic council for important bicycle parts supplier QBP.

Lectric eBikes CEO and cofounder Levi Conlow explained how Frehner’s addition to the workforce would reward the quick-escalating e-bike organization:

“We’re privileged to have Jeff join our group at a important instant in our company’s lifecycle, nearing 100,000 bicycles in circulation in a lot less than two many years. Jeff’s deep field connections and practical experience in developing successful groups will help Lectric continue on to supply the most accessible electric powered bikes on the marketplace. He shares our eyesight, which is to get as numerous people today driving bikes as attainable. Outside of his executional strengths, his veteran leadership and awareness of the industry will be priceless to a young and escalating enterprise.”

lectric xp 2.0 step-thru

Lectric eBikes started with the regular garage startup origin tale again in the summertime of 2019. We followed alongside as Conlow and his childhood good friend Robby Deziel pooled their resources to begin the nascent e-bike manufacturer.

When their first prototype didn’t really land the warm welcome they had hoped for, they borrowed the cash to try out once more with a new style of e-bike. Which is when the $899 folding fats-tire Lectric XP e-bike was born.

With Course 3 speeds of up to 28 mph (45 km/h) and a price tag that broke new floor for affordability, the Lectric XP was an instant achievement.

We reviewed one of the early variations of the bike and arrived away majorly impressed. When it was not the fanciest or maximum quality e-bike out there, it made available good specs at a excellent value.

Now the enterprise has marketed more than 100,000 e-bikes and counting as they’ve rushed to boost creation. The organization has currently viewed a 500{3132c872e6c78dc13c400a594a399f7f701f7fca090fe22c84668d12b33a9deb} improve in manufacturing because previous summer months, at a time when the entire e-bike sector is driving the wave of greater e-bicycle adoption fees fueled by the pandemic.

The organization just lately unveiled a new variation of the e-bicycle that improved upon a lot of of the original’s shortcomings, these kinds of as adding suspension and making a extra nimble design and style.

The value was greater to $999 with the launch of the 2. version, but the e-bicycle is however noticed as a single of the very best bang-for-your-buck versions in the industry, particularly in its folding extra fat tire e-bike category.

Now the company is focusing on expanding its choosing as it sets its sights on the real major canine of the North American e-bicycle sector.

Hires like Frehner show that Lectric eBikes is heading soon after revered sector execs to bulk up its garage startup ethos.

As the e-bicycle sector carries on to create, we could see even a lot more mixing of these ability players on the horizon.

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