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Weeks ahead will test retailers’ lofty expectations
Shoppers ascend and descend an escalator at the Willow Grove Park Mall in Willow Grove, Pennsylvania, November 14, 2020. Mark Makela | Reuters Is it beginning to look a lot like Christmas? Perhaps not, this year. With 24 days until the big holiday, retailers hope consumers will keep spending. Shoppers started purchasing holiday gifts early this year, but the Thanksgiving weekend shopping events, from Black Friday to Cyber Monday, weren’t as strong as some had hoped. Although analysts expect retail sales will hit lofty expectations, there is a lack of holiday buzz, according to Deborah Weinswig, founder and CEO of Coresight Research. “Typically, people are like ‘How’s your holiday shopping…