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Google Reveals Key Trends, Insights for Marketing Holiday Travel
As another uncertain getaway journey period strategies amid the ongoing COVID-19 pandemic, Google has discovered some beneficial insights for marketing and advertising to holiday getaway tourists. In accordance to Google, much more than a person-3rd of people all around the world (36 p.c) are currently touring in some sort or manner. That enhancement since the commence of the pandemic has been driven by a decrease in the perceived risk of taking a getaway (down 17 p.c considering that January 2021). Even so, marketing travel properly in the coming months will hinge on remaining in a position to craft a concept for the careful. Promotion Trending Now Google studies that, on…
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There are key investment lessons to learn from reportage on airlines
Air travel is the safest form of travelling. But it doesn’t seem to be so, at least not in our heads. The question is, why? The answer is very simple. The media reports every air crash. But it never reports all the safe landings at airstrips happening every minute across the world. As Tom Chivers and David Chivers write in How to Read Numbers – A Guide to Statistics in the News: “Newspapers print stories about air crashes, which are novel and exciting and rare, rather than stories about planes that land safely, which is boring and common; so the public conversation… fills up with a skewed picture of how……
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Communication Is Key for Cruise Industry Rebound
The single most important thing anyone, including travel advisors, can do to help the cruise industry in its recovery is to spread the message of how safe a cruise vacation is. That was the top messages cruise executives had for attendees during the State of the Industry Keynote panel, at this year’s Seatrade Cruise Global conference in Miami. “The overwhelming thing we need to do is get the message across just how robust are the protocols that we have developed in conjunction with the CDC. In conjunction with public health authorities throughout the world,” said Richard Fain, chairman & CEO of Royal Caribbean Group. Fain was one of four…
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